With 80 percent of shoppers starting their product research online, it’s critical to have a presence in search results on Google, Bing, and other search engines. That’s where our performance-driven search engine optimization (SEO) services come in to assist.
To provide your business with the best results, we also offer specialized SEO services:
• Local
• Ecommerce
• Enterprise
With search engine optimization services from WebFX, you know exactly what you are getting. There is no magic wand or mysterious payment structure. Each SEO service plan comes with its own list of actionable deliverables so you are informed 100% of the way.
Browse our SEO pricing to see what you can expect with this digital marketing service!
What is SEO, though? This strategy focuses on improving your online visibility. It utilizes an umbrella of techniques, plus the expertise of our award-winning team, to increase your ranking in search results.
Rank on the first page of search results and your business can generate more leads, conversions, and revenue. That translates to more phone calls, quote requests, shipments, and website traffic as 75 percent of users stick to the first page of search results.
Not sure about this digital marketing service? Look at some of our clients’ results:
• A 120 percent increase in conversions: With our smart and competitive SEO strategy, we provided our client, a tech company that develops fleet management software, with a 120 percent increase in their conversion rate.
• A 170 percent increase in orders: With our personalized approach, plus local SEO services, we helped our client, a local fine-dining restaurant, increase their reservations by more than 90 percent in the first 30 days — overall, their online orders went up by 170 percent.
• A 300 percent increase in appointment forms: With our unique dedication to learning our clients’ industries and businesses, we were able to increase the number of appointment forms our client, an HVAC company, received by 300 percent.
Interested in reading another case study? Take an in-depth look at the performance of our SEO strategy for Reynolds Building Solutions, which increased their organic contact form submissions by more than 70 percent!
With WebFX as your partner, you can trust your SEO strategy to perform.
Pay-per-click advertising
As one of the most cost-effective advertising strategies — it offers an average return of $8 for every $1 spent on Google Ads — pay-per-click (PPC) advertising is a trusted choice for businesses of all sizes and markets.
PPC provides your company an immediate competitive edge.
With this digital marketing service, you’re creating an advertisement that appears above organic search results. It only appears for select search results, however, as you target specific keywords and audiences with PPC ads.
This feature is an immense advantage over print advertisements.
With a print ad, such as a billboard, you’re earning a massive amount of impressions, but gaining a small number of conversions. Plus, you’re paying an upfront, flat-rate fee, which can diminish your return on investment (ROI).
In comparison, the only time you’ll pay for your PPC ad is when someone clicks on it.
With our award-winning team’s knowledge of PPC, we’ll create ads that target consumers ready to buy. We also fine-tune every aspect of your ads, from the copy to the landing page, to ensure you provide the best experience to shoppers.
Get a better idea of what this digital marketing service can do for you with these case studies:
• A 164 percent increase in PPC conversions: By partnering with our team, this Detroit manufacturer of car products boosted their conversions from PPC ads by more than 160 percent.
• A 122 percent increase in paid leads: When this bus charter company chose WebFX for their PPC campaign, they didn’t expect their ads to increase their lead generation by more than 120 percent — but that’s exactly what WebFX did.
• A 141 percent increase in PPC conversions: With WebFX on their side, this Texas notary company raised their PPC conversions by more than 140 percent. That led to even more business for this growing company.
For an in-depth look at the effectiveness of PPC, explore our York Saw and Knife case study, which resulted in a 20 percent decrease in the company’s cost-per-conversion, plus a 108 percent increase in conversions from Google Ads!
If you’re debating between PPC and SEO, they’re excellent partners for driving results.
Website design
Your website is most often the first interaction a potential customer will have with your brand. That makes it extremely important, and a necessary part of any digital marketing campaign.
If you’re confident in the website you already have, be sure to take inventory. Check for the following items:
• Is responsive (is effective and usable on smartphones and tablets)
• Follows a color scheme
• Has an effective navigation bar
• Features a variety of multimedia like images and videos on content pages
• Fast load speed
Though this isn’t an extensive list of the features that a web design should have, they are certainly some of the most important. Without them, you could be losing valuable customers.