The AdWords Marketing Challenge is a practical project with the main objective to educate our students in designing, developing and executing an online Search Engine Advertising campaign using the Google AdWords tools. In this project, our student teams are working together with real companies as partners. The project starts in February 2020 … Google AdWords marketing solutions put appropriate adverts alongside the search engine result at Google, the online search engine. The adverts are positioned either on the right hand side or on top of the website where the viewers can quickly discover them. Internet marketing is the present point in several places today. Many organisations and … Adwords and SEO are the main components of Search Engine Marketing (SEM) and are among your most valuable tools when running digital marketing campaigns.. They have differences and similarities and there are situations that you should use them together or separately depending on your business and marketing goals.