Instagram ads are posts or Stories that a business pays to promote to users’ Instagram feeds. They can look just like regular Instagram posts, but are always identified by a “Sponsored” label. They can also include a call-to-action button to drive traffic or conversions. There’s no single answer to the question of how much Instagram ads cost. Many factors impact the cost of your Instagram ads, including:
• targeting
• ad placement
• ad format
• time of year
That said, AdEspresso found that the average cost per click for most ad placements was $1.20.
A better way to think about it is to decide how much you want to spend, or how much you’re willing to spend per result. You can do at least a little Instagram advertising with almost any budget. Instagram’s parent company Facebook says:

You control your Instagram ads cost by setting a campaign spending limit, a daily budget, and a bid strategy.
With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement.
In this post, we’ll walk you through everything you need to know about how to advertise on Instagram, including an option to create your first ad with just a couple of taps.